Welcome to Soundprise
Full creative artistic freedom. 100% ownership of your masters. Designed for Independent Artists.
Soundprise is a game-changing pop music production platform that supports you contextualize your artist project in order to achieve establishing a coherent foundation for a career in the new music industry. We’re a company with one mission in mind – to work collaboratively and create a direction for your artist project so it can launch with maximum traction, fan acquisition and impact.
The current era of the music industry is now driven by independent artists like you making it without the need for external permission. In fact, artists direct (artists that distribute their music independently) totaled a revenue of up to $873 million in 2019; which continues to rise as we speak. So the next time someone tells you there’s no money in the music industry if you’re an unsigned artist, you can state them the facts. (Source: MiDia report of the music industry financial breakdown in 2019)
The power is now literally in your hands. But with great power, also comes great responsibility. (Yes, that is a quote from Spiderman).
Building a successful career as an independent artist entails taking responsibility for multiple sectors of your business. And it is not easy, not at all. Gone are the days where you can hand over your career and its whole campaign to a manager or record label and then expect them to take you to the top.
I have seen my musician peers have great offers in their careers, whether that was signing an artist management deal, receiving financial backing from their network, or a signing a major publishing deal – only to amount to little to no progress years later. And unfortunately, they go right back to the beginning, mustering the courage to pick up the pieces and try again.
Part of real success is going through the ‘process’. You can’t skip the foundations, and there are no shortcuts to building an independent artist career. At least, not that we’ve heard of.
But you, you’re a different kind. That’s why you’re still reading. You want to build your independent artist career through your own efforts, by your own terms, from your own decisions. Kudos!
This part of the process is where we focus on understanding your artist brand and dive deeper into contextualizing how to best represent your project in the market. This is achieved through a close consultancy collaboration with our in-house team discussing focal points such as your influences, values, visual aesthetic, and beyond.
A fundamental part of contextualizing your artist project is thoroughly understanding the vision behind it. Context. This is understanding who your smallest viable market is, what will appeal to them, what will make them engage with you, and how to present your project in order to gain a fan base and a following. No longer can you try to appeal to everyone. Everyone’s attention is spread across the board, so you have to appeal to the fans that will matter for you and your artist brand.
This helps your artist project gain direction when navigating towards your next steps in the music industry. Think of it as an A&R working towards your vision and music, but we focus on collaborating and amplifying the project with you – with the overall aim to showcase it with the highest impact possible.
Once we create a context for your artist project (brand), we then intentionally connect that to creating your song aesthetic through an in-depth process. This consists of understanding your artist influences, sound element referencing, and honing in on a collaborative songwriting and music production approach, aimed to achieve the sound that you gravitate towards to. We believe great artistry has to be driven by the artist, in other words, it has to be driven by you. And we provide full artistic freedom in the process.
Here at Soundprise, we understand the emotional attachment you have with your art and music. The challenge is, how can you channel that emotion into a viable product that connects to your fans. A song that can convert a listener to a fan. This is the stage we find your artist sound, to highlight a distinct characteristic that becomes a part of your artist identity, and you become known for.
We help you discover your own identity and sound aesthetic through a fully remote collaboration that focuses on what elements to highlight with your song and persona. Now you can create music that’s truly from your perspective, accomplished by providing you 100% full creative artistic freedom. And yes, you own 100% of the master recording and 100% of the publishing (dependent on agreement). No ifs or buts, just full ownership of your music. How about that for game-changing?
The world of digital marketing is dynamic. There is no one size fits all solution for any artist endeavour – that’s why we focus on creating a digital marketing strategy that is dynamic and in relation to what’s currently working in the current music industry.
This part of the program focuses on creating a strategy in order to secure as much traction and fan base acquisition possible. This is achieved through an advanced campaign creation process prior to the release of the song we work on. Some of the concepts we will focus on is creating a digital release strategy for your song, creating culture through your brand and content, and generating an advanced remarketing concept that funnels into your digital real estate (mailing list).
You don’t want to repeat the same mistakes a lot of artists do, which is to spend all their time, money, and energy into the creation of the song – only to release it without any form of an objective or strategy. We know you’re better than that. By having a dynamic digital marketing strategy before the release of your song, we maximize the traction and opportunities your song can gain upon its release. Here at Soundprise, we focus on practical and tangible results. No magic bullets here, just honest outcomes.
So how will your story unfold from here on out?
Will you keep on trying to guess how to progress your artist career and figure it out on your own?
Will you be like the rest of the independent artists that keep repeating the same mistakes and loop back from step one without direction?
Will you spend time figuring out how to maneuver your artist project without context and lose your passion along the way?
Will you invest money in PR companies, Radio publicists, Spotify promotion sites, Artist management platforms – only to lose money and gain a low return on investment?
Are you waiting to be discovered by a manager, record label, or someone to save you and your artist career? How long will you wait?
Will you be another artist dreaming of succeeding and thriving in the new digital age of the music industry looking for a shortcut?
Or, you can choose to work with Soundprise. Knowing you will build your independent artist career because of your own efforts, by your own terms, from your own decisions?
To be or not to be. The choice is yours.
FEATURES AND BENEFITS
What else is included:
We are challenging what it means to be a music production platform. We are in support of independent artists changing the current music industry as we speak. We are here to amplify independent artists that are willing to take a chance on themselves and build the right cohesive foundations for their projects. Soundprise is here for YOU.
Exclusive tips, advice, and industry insights for artists and singer-songwriters wanting to build a career in the new music business.